Understanding Franchise Trends of 2022

Kevin Mauermann
2 min readFeb 25, 2022

Many different aspects contribute to the success of a business. One key aspect is how well you can stay current with the latest trends in the industry. If you do not see these trends coming, it won’t be easy to plan for them and prepare your company before they happen.

Mobile Payments

One of the most recent trends in payments is mobile payments. Like chip readers and credit card information, mobile payments can change how consumers interact with brands. Instead of paying in-store, consumers can now pay from anywhere, at any time. Mobile payments are changing the face of how franchisors interact with customers, and it will continue to be a significant trend in the future.

Franchising for Social Media

Social media are the most valuable part of their marketing strategy for many businesses. It is particularly true for franchisees, which have a very active social media presence. One could use social media to promote upcoming new menu items and specials or create great content for its customers that can help make them loyal to the franchise in question.

Franchises for People Who Love Technology

Technology will continue to influence almost every aspect of our lives and businesses. The companies that embrace their users’ technological advancements and use them to sell products will be more successful than those trying to fight the tide. Franchising is perfect for this kind of thinking, as it gives owners and franchisees access to a variety of tools that are not available to regular business owners.

Franchises for Different Generations

The best companies in 2022 will be those that see their customer base as something they can improve rather than something they have to adapt. It means that franchisees are more likely to survive past their prime and grow into a different, more profitable business in the future. The ability to adapt quickly is a crucial indicator of success.

Franchises that Maintain and Nurture Personal Relationships

Franchising is all about maintaining personal relationships. Successful brands have only a few deciding factors, but one of them is their ability to connect with their customers on a personal level. In the future, people will continue to prefer this kind of one-on-one connection over impersonal social media, even if social media continue to become more advanced.

Franchising has been booming for several years, and it shows no signs of letting up. If you are interested in running your own business, visit our website to know the best franchises to buy. If you are looking at franchising for the first time, or are interested in purchasing a franchise, contact us to learn more about franchise opportunities of all kinds.

Originally published at https://kevinmauermann.com on February 25, 2022.



Kevin Mauermann

Located in the Greater Seattle Area, Kevin Mauermann is the President of The Mauermann Group. Learn more by visiting Kevin’s website. http://kevinmauermann.net/